Browse posts tag by Search Engine Marketing

How To Improve Your Page Rank

How To Improve Your Page Rank What exactly is page authority? In simple terms, it’s a numerical score which can predict how effectively a particular web page will do on the major search engine results pages (SERPS). The rating range varies from 1 to 100, where 100 being the best. Page ranking is gauged using logarithms to rank every page on a site. How do we calculate a page’s authority then? There are two metrics, Page

Search Engine Optimization

Search Engine Optimization Search engine optimization, or SEO, is a broad term that covers a wide range of activities in which the physical act of optimizing a website is part of the overall strategy used to achieve website marketing. Search-engine optimization is basically the act of enhancing the volume and quality of site traffic to a site or a particular web page by search engines. SEO targets unpaid, not direct, traffic and focuses more on search-engine