What You Should Know About An SEO Audit
There are several tools needed for your SEO audit. This will be used to get a better idea of your site’s search engine optimization. While there is no way to make any guarantees, these tools can still aid in giving you an idea of what your page experience and design should be like. If you use these tools properly, your page can experience very little change, which will result in higher page ranking. The tools needed for your SEO audit are listed below.
Tools needed for your SEO audit. There are several tools that you will need to experiment with to help ensure this entire process goes smoothly. One of the best tools to check on is your website’s landing pages. The landing pages are the pages that customers come to first when they do a search. These landing pages are usually what search engines look at first when your page is being scanned for keywords.
Keyword density. It is important for an SEO audit to check on keyword density. This is the total number of times that a keyword appears throughout the content of your page. Having too little keyword density can hurt your page ranking factor.
Number of key pages. Your SEO auditor will want to make sure that there are not only enough key pages, but also that there are not too many pages in your site. Too many pages will negatively impact your rankings.
Internal links. The second tool that is used during your audit process is checking on the internal links that you have on your page. Many SEO experts will tell you that it is a better idea to get links from relevant websites and to avoid internal linking altogether. While internal links are important, many pages will gain more backlinks from off-page sources, such as in blog posts and forum posts.
Landing page. The final step of the audit process is to check on the landing pages that you have on your site. You should make sure that each page has a proper heading and body, as well as a proper title. The last thing that you want to do is have your landing page penalized by Google for having too many internal or external links or for using the wrong keywords.
Check your organic search results. The last step that you will perform during your SEO audit is to check on the organic search results that you receive from the search engine. One of the main goals of this type of analysis is to see how you are performing with respect to the keywords that you are using in your webpages. If you notice any problems, then it is time to make some changes to your page to improve your rankings.
If you have not yet been accredited by an SEO firm, then you can go ahead and do so right away. However, if you already have an accredited SEO firm, then you will need to focus on getting the link analysis done first. After that, you will be able to concentrate on building up your on-page optimization. For example, if you do not have any on-page keywords, then it may be best to focus on creating keyword phrases for your pages instead. This will give your SEO work an easier focus.