Google Algorithm Changes – What Are They and How Will They Affect My Website?
Just when you think Google has made their algorithm completely fair, they make it worse! Penguin and Panda were Google’s first major algorithm updates in over a year. Google claims to update their search formula many thousands of times a year. However, in most cases, Google updates are just too little to notice.
But, sometimes, Google’s algorithm is just too radical. Google recently introduced two major changes to their search engine ranking system. Penguin and Panda were designed to target search engines which have over-looked ethical websites. Google claims that this process unfairly affected the credibility of sites like Wikipedia and Xanga. Google also claims that this process unfairly targeted financial or pharmaceutical sites which often produce useful information and services to people.
So, what exactly was Google doing here? Well, Google is trying to improve its ranking system for users. Google has always had an issue with spam. Google banned under penalty Google AdWords advertisers from using deceptive keywords as their advertisements. Google has also constantly searched for ways to give the content a better quality rating. For example, Google recently changed its main webpage to give more importance to organic search results.
Google has now introduced two new algorithm updates. Penguin and Panda will change the face of Google for the better. They have caused a lot of confusion among Internet Marketers. Google has admitted to mistakes in the past, but they are looking to make things easier for Internet Marketers now.
The biggest problem is that there hasn’t been a large amount of research done on these updates. It is unknown why Google has decided to make two algorithm changes. Only Google themselves knows why they have done this, and this is why many Internet Marketers are scratching their head. Google states that it is important to adapt your strategies and keep using the same tools so that you can benefit from Google’s new updates.
Google is constantly changing their algorithms and doing new things. If Internet marketers aren’t aware of what Google is doing next then they are going to continue to struggle with getting good results. With Google’s current state, I am not sure that Google will be changing their algorithm in the near future. As long as they continue to add value to their customers they are fine.
If you want to start making money online then you need to learn how Google measures your site’s SEO. The Google Keyword Tool is a great tool to use when determining your competition and finding new keywords. You should also focus on finding niche markets that you can promote to on your website. These keywords will bring you more traffic and Google will index your website more often because of it.
When using Google Keyword Tool, enter a list of keywords that relate to your niche market. Once you’ve found keywords, check the competition for each keyword. You may want to look specifically at the first half of the competing pages for each keyword. If Google shows that over 50% of the first page of the Google search results are exactly the same keyword, then there is a strong chance that your page won’t show up on the first page. You may want to consider making changes to your keywords and content or focusing on a new market.