Browse posts tag by Marketing

AGENCY NEWS: MCCA initiative to boost industry talent

The Marketing Communications Consultants Association has launched a new initiative to encourage and support its member agencies to attract and retain talent in the industry. The People First initiative, created in response to recent cutbacks on training and recruitment and the negative implications this can have on agencies, will allow members to develop talent through programs designed to ‘engage and inspire individuals throughout their career.’ People First will focus on three key areas; retaining and attracting

Marketing Automation: The Rise Of The Machines?

Rise of the machines: Are robots after your job? ‘Automation’ is a word that could strike fear into the minds of the average cinema-goer, back in the golden age of science fiction last century. It conjured up images of soulless robots, marching relentlessly to subjugate us under their tyrannous regime and enslave or kill us… It’s a theme that starts with Metropolis and runs right through to The Terminator and The Matrix – more recently revived