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AGENCY NEWS: MCCA initiative to boost industry talent

The Marketing Communications Consultants Association has launched a new initiative to encourage and support its member agencies to attract and retain talent in the industry. The People First initiative, created in response to recent cutbacks on training and recruitment and the negative implications this can have on agencies, will allow members to develop talent through programs designed to ‘engage and inspire individuals throughout their career.’ People First will focus on three key areas; retaining and attracting