Understanding Local SEO Strategies Part 4
Local SEO refers to the holistic process of becoming a local business one which serves a certain geographic area to rank higher in organic search results and become more prominent in the organic results. Unlike an automated software firm such as a Google Sitemaps firm which may serve consumers all around the world, localized businesses only service people in a particular city (i.e. restaurants), state (i.e.
So how is this relevant to the content? Google understands that most Internet searchers don’t want to look for information outside of where they live. They are looking for user-friendly, easy-to-use content. If you want your website to be featured on Google, you need to do your keyword research properly, and have it optimized for the local market to achieve the highest rankings.
So how does this tie in with SEO and trust flow? Well, when your content is both highly-optimized for local search, as well as highly-trustworthy and authoritative, it will benefit those who need it most and make your business more successful. Google wants you to be successful! The more trusted and popular your site is, the more likely Google will reward your efforts by indexing your content.
This isn’t just content that benefit your search engine results, but also links back to your site. Search engines not only show search results, but also provide links that point back to that resulting page. In essence, these “links” help your site to rank higher because it was found to have the most “relevance” back to users in the particular local market you’re targeting.
It’s best to use local SEO strategies together with your web-based SEO tactics. The more local SEO you focus on, the more visible your content will be in search engine results. As you get more local traffic, you can develop a solid SEO marketing plan including social media marketing campaigns that incorporate links back to your site. Google will recognize your value as an online business and will recognize the value of your local SEO strategy and trust flow.
By strategically using local search marketing techniques, you can get your online business much closer to its potential. Google knows where you are in the community and what your customers are looking for, so it can deliver the relevant results for you that best meet your needs. If you don’t already have a strong local presence, it’s time to start developing one! Don’t let your business continue to live in the past, make a real commitment to creating a strong presence in your local area today. SEO and Local SEO marketing can help you get there!